So, it was this Reuel C. Gridley who
bet his friend that that the Democratic mayoral candidate would prevail
in the Spring election in Austin. As it happened, the Republican
won, and, true to the terms of the wager, on the morning of April 20th,
1864 Gridley appeared on the street with a 50 lb. sack of flour, decorated
with American flags and bunting, and in a grand parade which included a
band playing The Battle Hymn of The Republic, he hoisted the bag
onto his shoulder and started to march amidst the cheers and jeers of the
entire excitement-starved populace of Austin. It took about an hour
for Gridley to carry his burden the requisite 1.25 miles to Clifton, and
upon arrival the procession took refuge in a local saloon. Over liquid
refreshments, the question of what to do with the flour was raised, and
Gridley, an army veteran himself, made a suggestion:
“This crowd of people has had its
fun at my expense; let us see now who will do most for the sick and wounded
soldiers. We will put this sack of flour up at auction, and sell
it, with the understanding that, whoever the purchaser may be, he shall
pay the amount bid, and give the flour back to be sold again for the benefit
of the Sanitary Commission.”
The crowd roared its approval, and the
auction began. Gridley himself won the first round with a bid of
$300, but the sack was put up for symbolic auction again and again.
Competition flared as individuals and groups pooled their resources to
outbid one-another. By the end of the day a total of almost $5,000,
a small fortune in 1860’s terms, had been brought in. These proceeds
were sent to the United States Sanitary Commission, a precursor of the
Red Cross, which raised private funds to provide medical care for soldiers
in the United States Army. Raising funds for the Sanitary Commission
in California and Nevada was nothing new. Most famously the Unitarian
Reverend Thomas Starr King toured California during the first half of the
Civil War, delivering impassioned and eloquent sermons that encouraged
his listeners to give to the cause of aiding the war’s wounded. In
the rough mining boom-towns, however, something other than King’s refined
urbanity was desired and the absurdity of Gridley’s flour sack appealed
greatly to the jocular prospectors. Reuel Gridley suddenly
found himself a local celebrity. Approximately three weeks after the first
auction, Gridley and his sack of flour went on tour, making a triumphant
circuit of the Nevada mining region, repeating the symbolic bidding-war
wherever they went, and bringing in tens of thousands of dollars for the
Sanitary Fund.
At this time “Sanitary Fairs” were being
held all over the Union to raise money for the Commission. In the
summer of 1864 Gridley took his show (and his sack) on the road and held
auctions at Sanitary Fairs being held in Sacramento, San Francisco and
Stockton. All along the way Gridley paid out of his own pocket for
his expenses, determined to send every penny he raised to the Fund.
In January of 1865 Gridley even brought his sack to New York, where he
was heralded by the newspapers and accorded the honor of having his (and
the sack’s) likeness appear in an engraving in Harper’s Weekly.
Gridley’s Austin hometown newspaper, the Reese River Reveille, had
the following to say about the image:
“R.C. Gridley, Esq., of this city, has not
only got into New York, but also into the papers, bag and baggage.
“Harpers Weekly” for January 21 has an engraving purporting to be a picture
of Gridley, and his famous Sanitary Flour. Looking at the engraving,
we are at a loss to tell which is Gridley and which is the sack of flour,
but… you can have your choice. We remember our fellow-townsman as
a rather handsome man, but this has no more resemblance to Gridley “than
I to Hercules”.”